Holland likes to sell the image of a avant gardiste country and where many taboos are broken. Oh well... At least in the advertisement world.
This model promoting a new mega push-up bra is a man. 100% man. His name is Andreij Pejic - a very versatile model (20 years old) with an androgynous look who performs on the catwalk wearing Marc Jacobs' or Paul Smith's men's clothes or wearing women's couture at Jean Paul Gaultier's fashion shows as well.
Newspaper De Telegraaf calls the model a HEMAphrodite.
I personally found this campagne very daring and have my thumbs up for the HEMA ! If you think well, who else than a man to prove that you can get 2 sizes bigger with such a product ??? I also consider the photos of very good taste. Simple and pleasant for the eye.
And you ? What do you think from the HEMA initiative ?
Cool or fool ?I have tried to find a video with Andrej Pejic talking about this campaign for the HEMA but I haven't found anything. There is this one below where he givs an interview during an interval of the Fashion Week in Brazil this year. English with Portuguese subtitles.